Why is building an authentic online professional profile important?
With 73% of recruiters admitting to have hired a candidate through social media and 93% of recruiters admitting that they review a candidate’s social media profile before making a hiring decision, it is evident that there is huge importance placed on your online professional profile (Job Vite 2014). With this in mind, it is crucial that I use my online profiles as an asset that can be used to improve my employability.
The role of LinkedIn
One of the most recognised platforms available today to help build an online professional profile is LinkedIn. LinkedIn allows you to potentially connect with more than 175 million professionals (Parker 2014), and as seen in the above diagram, 94% of companies use LinkedIn for recruitment. I am aware of the huge role LinkedIn can play in my employability and I have therefore made some key changes to my LinkedIn profile by using the tips provided by Anson Alexander in the video below.
– Inclusion of a summary that informs the reader of my career aspirations and my current employment situation.
– Use of a profile photo that provides greater authenticity to the profile.
– List of all relevant work experience with the roles and responsibilities of each presented in a clear and concise manner.
– Detail of relevant roles and responsibilities in societies at University as well as a link to Economics related article that I have written.
What other options/platforms are available?
Whilst LinkedIn plays a huge part in online networking, it is important to recognise that other platforms are widely available to help build an authentic online professional profile. One in particular that caught my eye was BeKnown which is a free professional networking app that provides an easy way to connect professionally and to search for and apply for jobs. The app is unique as it is fully integrated with Facebook, but enables users to keep their personal Facebook information private.
In addition to this, blogging can help demonstrate passion, creativity and dedication that will make you stand out from everyone else to an employer in an increasingly competitive job market (The Employable 2014). Although this unique way of broadcasting yourself may not be suited to everyone, the key point to recognise is that you can create an authentic online professional profile across multiple platforms and not just LinkedIn.
Tips on how to build an authentic online professional profile
One important tip to consider which draws upon last week’s blog is that despite platforms like Facebook and Twitter being primarily used for personal profiling, it is important not to overlook the role they can play in determining your employability. Justine Sacco learnt this the hard way after she was sacked for profound messages she had posted on twitter were discovered by her employer. For more information on this article, click here.
For additional advice on how to build an authentic online professional profile, take a look at E-Learning Academy’s video which highlights the main ways in which your professional profile can be improved.
Overall, I believe that it’s important to treat your online professional profile as a ‘brand’ that represents you on multiple different platforms. Through providing extensive but relevant information on my LinkedIn as well as links to addition work that I’ve undertaken, I feel that I have made a good start in establishing my personal ‘brand’ online.
The Employable. (2014). How blogging can help you get a job. Available: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/. Last accessed 10th March 2016.
Hunt, T. (2013). 5 best apps to build your online professional profile. Available: https://www.socialmediaexplorer.com/social-media-marketing/5-best-apps-to-build-your-online-professional-profile/. Last accessed 10th March 2016.
Parker, S. (2014). Social Recruiting Stats and Facts. Available: https://www.jobcast.net/26-social-recruiting-stats-and-facts/ . Last accessed 10th March 2016.
Jobvite. (2014). Social recruitment survey. Available: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf . Last accessed 10th March 2016.
Picture of social media’s role in recruitment is from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf